Cookie Policy
RUDRALEELA PRIVATE LIMITED Operating the ROMANCHA Technology PlatformEffective Date: April 25, 2026 Version: 1.0
1. INTRODUCTION
This Cookie Policy explains how Rudraleela Private Limited, operating the ROMANCHA technology platform ("ROMANCHA", "we", "us", "our"), uses cookies and similar tracking technologies when you visit our website (romancha.in) and use our mobile applications (collectively, the "Platform").
This Policy should be read together with our Privacy Policy, which provides more information about how we collect and process your personal data.
2. WHAT ARE COOKIES?
2.1 Definition
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to:
- Make websites work more efficiently
- Remember your preferences
- Improve your browsing experience
- Provide information to website owners
2.2 Types of Cookies
By Duration:- Session Cookies: Temporary cookies deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period or until you delete them
- First-Party Cookies: Set by ROMANCHA directly
- Third-Party Cookies: Set by our partners and service providers
3. COOKIES WE USE
3.1 Essential Cookies
Purpose: Required for basic Platform functionality. Without these, the Platform cannot function properly.| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| `session_id` | User session management | Session | First-party |
| `csrf_token` | Security protection | Session | First-party |
| `auth_token` | Authentication | 14 days | First-party |
| `device_id` | Device recognition | 1 year | First-party |
3.2 Functionality Cookies
Purpose: Remember your preferences and settings to improve your experience.| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| `language` | Language preference | 1 year | First-party |
| `currency` | Currency display preference | 1 year | First-party |
| `theme` | Light/dark mode preference | 1 year | First-party |
| `search_preferences` | Search filter settings | 30 days | First-party |
| `recently_viewed` | Recently viewed Listings | 30 days | First-party |
3.3 Analytics Cookies
Purpose: Help us understand how visitors use the Platform, enabling improvements.| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| `_ga` | Google Analytics | User identification | 2 years | Third-party |
| `_gid` | Google Analytics | Session identification | 24 hours | Third-party |
| `_gat` | Google Analytics | Throttle requests | 1 minute | Third-party |
| `analytics_id` | ROMANCHA | Internal analytics | 1 year | First-party |
- Pages visited
- Time spent on pages
- Clicks and interactions
- Device and browser information
- Approximate location (city/country level)
3.4 Marketing Cookies
Purpose: Used to display relevant advertisements and measure advertising effectiveness.| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| `_gcl_au` | Google Ads | Conversion tracking | 3 months | Third-party |
| `guest_id` | Social platforms | Social sharing | 2 years | Third-party |
3.5 Payment Provider Cookies
Purpose: Facilitate secure payment processing.| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| `razorpay_*` | Razorpay | Payment processing | Session | Third-party |
4. SIMILAR TECHNOLOGIES
4.1 Local Storage
We use browser local storage to:
- Store user preferences
- Cache data for performance
- Enable offline functionality
4.2 Pixel Tags / Web Beacons
Small invisible images used to:
- Track email opens
- Measure advertising performance
- Count page visits
4.3 Device Fingerprinting
We may use device fingerprinting for:
- Fraud prevention
- Security verification
- Account protection
5. YOUR COOKIE CHOICES
5.1 Cookie Consent Banner
When you first visit our Platform, you will see a cookie consent banner. You can:
- Accept All: Enable all cookies
- Customize: Choose which categories to allow
- Essential Only: Allow only strictly necessary cookies
5.2 Changing Your Preferences
You can change your cookie preferences at any time:
On Our Platform:- Navigate to Settings → Privacy → Cookie Preferences
- Click "Manage Cookies" in the footer
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Options → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy, Search, and Services → Cookies
5.3 Opting Out of Third-Party Cookies
You can opt out of third-party advertising cookies:
- Google: ads.google.com/settings
- *Meta: myprivacy.facebook.com
- Digital Advertising Alliance: optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
5.4 Do Not Track
We currently do not respond to "Do Not Track" (DNT) browser signals due to lack of industry standardization.
6. IMPACT OF DISABLING COOKIES
If you disable certain cookies:
| Cookie Type | Impact if Disabled |
|---|---|
| Essential | Platform may not function; you may not be able to book |
| Functionality | Preferences will not be saved; you may need to re-enter settings |
| Analytics | You will still see the same site, but we cannot improve based on usage |
| Marketing | You will see less relevant advertisements |
7. THIRD-PARTY SERVICES
We integrate with third-party services that may use their own cookies:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Usage analytics | Google Privacy Policy |
| Razorpay | Payments | Razorpay Privacy Policy |
| Meta | Social features | Meta Privacy Policy |
We encourage you to review these third-party privacy policies.
8. MOBILE APPLICATIONS
8.1 Device Identifiers
Our mobile apps may use device identifiers (IDFA, GAID) for:
- Analytics
- Fraud prevention
- Performance monitoring
8.2 SDK Tracking
We use software development kits (SDKs) that may collect data:
- Firebase (Google) - Analytics and crash reporting
- Razorpay SDK - Payment processing
8.3 Opt-Out on Mobile
- iOS: Settings → Privacy → Tracking → Turn off "Allow Apps to Request to Track"
- Android: Settings → Privacy → Ads → Opt out of Ads Personalization
9. DATA TRANSFERS
Some third-party cookies may transfer data outside of India. These transfers are made with appropriate safeguards including:
- Standard Contractual Clauses
- Privacy Shield certification (where applicable)
- Binding Corporate Rules
10. COOKIE RETENTION
We retain cookie data as follows:
| Category | Retention |
|---|---|
| Essential | Duration of session or as needed |
| Functionality | Maximum 1 year |
| Analytics | Maximum 2 years |
| Marketing | Maximum 3 months |
11. CHILDREN
Our Platform is not intended for users under 18. We do not knowingly place cookies on devices of children.
12. UPDATES TO THIS POLICY
We may update this Cookie Policy from time to time. Changes will be:
- Posted on this page
- Notified via cookie banner update
13. CONTACT US
For questions about this Cookie Policy:
Email: privacy@romancha.in Data Protection Officer: dpo@romancha.inLast Updated: April 25, 2026 Document Version: 1.0